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RPI in association with the BAYSL and the AYSO have created the Big Apple Youth Soccer League, a New York inner-city summer long soccer tournament for 2006.
A total of over 2,200 boys and girls ages of 6-16 from the New York metropolitan area will participate. The tournament will be run and coordinated by members of the Big Apple Youth Soccer League which is affiliated with the AYSO and FIFA.
An integrated advertising and public relations overlay consisting of grass root event marketing opportunities, and promotional media exposures will be used to enhance event.
PROMOTIONAL MEDIA SUPPORT • 6 WEEK CAMPAIGN (June - July)
June 3, 10, 17, 24 • July 1, 8
Logo Inclusion in All Weekly Promotional Media
RADIO: Mentions in Radio Vignettes
PRINT:
The New York Daily News
Hoy
TELEVISION: Cablevision (Cable TV Universe)
EVENT SPONSORSHIP
PUBLIC RELATIONS: Inclusion in all press communications
VENUE SIGNAGE & MENTIONS:
•Logos on Master Event Banner
•4 Banners at the Event (3’x5’)
•Live Mentions by the MC during the event
PRODUCT SAMPLING / PREMIUM DISTRIBUTION:
•Opportunity to distribute premiums and promotional materials
•Opportunity for product sampling (When Appropriate)
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© 2006. All rights reserved. R.Paniagua, Inc. |