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CHAMPIONSHIP DOMINOES BROADCAST ON ESPN DEPORTES & ESPN2-MARCH 2006
The interest in Dominos is growing even among
non-Latinos with tournaments being played
throughout the world. With tournaments taking
place in Mexico, Spain, Cuba, Jamaica and in the
U.S.
The 2006 World Domino Tournament is sanctioned
by the International Domino Federation. The
event invited teams from various countries to
participate in the first televised tournament to
be played in the United States competing for a
cash prize.
For the first time ever in the United States, a
televised Domino competition featuring some of
the best players from around the world.
In similar fashion to the excitement of the
World Series of Poker, ESPN Deportes and ESPN2
bring you the World Domino Tournament (WDT).
Sponsorship Summary
Advertiser will have the opportunity to be a
“Presenting Sponsor” of the event on ESPN
Deportes & ESPN2 and will receive the following
sponsorships elements.
ESPN Deportes Broadcast Sponsorship Elements
Seven (7) original episodes plus 21 Repeats
Estimated Cume* rating - 3.5 HHs
Estimated Cume* HH IMPs (000) – 3,125
–Sponsor
logo to immediately follow opening animation.
Audio to read "Championship Dominos is brought
to you by sponsor, tagline“
–Opening
and closing billboards, audio to read
"Championship Dominos is brought to you by
sponsor, tagline“
–2
bumpers including sponsor logo, audio to read
"Championship Dominos is brought to you by
sponsors“
–Four
(4) :30 units per original episode (total of 7
original); Four (4) :30 units per repeat episode
(total of 21 repeats)
–
Total # of units on ESPN Deportes telecast of WDT - 112 :30’s
–Customized
feature during telecast of WDT
–Full
category exclusivity; All units in "A" position
ESPN2 Broadcast Sponsorship Elements Promotional
Television:
SportsCenter - 26 weeks of SportsCenter
sponsorship with feature, billboard and
Commercial.
ROS Primetime - Inventory in other agreed upon programming.
On-Line
ESPNDeportes.com –
A fixed logo on all Dominos related
pages.
10,000 video spots within the Motion
player, tagged to Dominos highlights.
200,000 728x90 Wide Units, ROS.
Radio
ESPN Deportes Radio – Promercials
Print
ESPN Deportes La Revista
- Advertorial
ESPN2Broadcast Sponsorship Elements
Sponsor logo to immediately follow
opening animation. Audio to read
"Championship Dominos is brought to you
by sponsor, tagline
• Opening and closing billboards,
audio to read "Championship Dominos is
brought to you by sponsor, tagline“
• 2 bumpers including sponsor
logo, audio to read "Championship
Dominos is brought to you by sponsors“
• Four (4) :30 units per original
episode (total of 7 originals); Four
(4) :30 units per repeat episode
(total of 7 repeats)
Total # of units on ESPN2 telecast of
WDT - 56 :30’s. Customized feature
during telecast of WDT
Full category exclusivity; All units in
"A" position
WHAT’S NEXT AFTER THE INITIAL BROADCAST. HOW WILL RPI & ESPN CONTINUE TO EXPAND ON THE POPULARITY OF DOMINO.
In 2006, the Domino explosion will take place with the National and International broadcast of the WORLD DOMINO TOURNAMENT’05@ the Las Vegas Hilton to Millions of viewers on ESPN Deportes and ESPN2.
The next steps in the organization of Dominoes in the U.S., Mexico, the Caribbean and Latin America will be to organize and implement a Regional Domino Tournament to take place in the Top markets, with the 4 semi-final winners from each market will participate in the 2nd ANNUAL WORLD DOMINO TOURNAMENT @ THE LAS VEGAS HILTON in November, 2006.
This show will then air on ESPN Deportes and ESPN2 starting in March 2007.
The markets to be targeted include: New York, Miami, Chicago, Los Angeles, San Antonio, Puerto Rico, Mexico City, Santo Domingo and Caracas.
R.Paniagua Inc., in cooperation with ESPN Deportes and ESPN2 will work jointly with the existing Domino Federations in each region to bring together the Top players to participate in this exciting program That will position Dominoes as a mayor sport for all.
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